Why It Is So Important That Your Home Is Correctly Priced and Marketed Properly

“…you need to beware of agents who set the list price on homes at unrealistically high levels simply to get listings…”

While many agents may promise to sell your home for the money you want, the reality of the real estate market today is that this simply doesn’t always happen. The fact of the matter is, the majority of homes sell for a price which falls short of what sellers may have been lead to believe.

There are two factors at play here. On the one hand, you need to beware of agents who set the list price on homes at unrealistically high levels simply to get listings. This is really unfair because it can set homeowners up for disappointment and failure.

On the other hand, you have homes that are priced correctly, but are marketed ineffectively. Without a proper marketing program in place to ensure a home is exposed to the highest number of qualified buyers, many homesellers feel forced to accept a lower offer.

There’s nothing worse to a homeseller than to have their home sit unsold for many months because of improper pricing and/or marketing techniques. Needless to say, either of these situations is highly frustrating to any homeseller. But more than that, it can be financially crushing if you’re counting on the full proceeds of the sale of your home to fulfill some other obligation.

To prevent this scenario when selling your home here are some points to consider before choosing the agent you want to represent you.
Deciding Upon an Agent

A good agent knows the market and has information on past sales, current listings, a marketing plan, and will provide their background and references. Evaluate each candidate carefully on the basis of their experience and qualifications.

Are they pricing your home correctly?

Home prices are determined by the marketplace not by your emotional attachment or by what you feel your home is worth. You should work closely with an agent who will suggest establishing a realistic price for your home. They will help you to objectively compare the price, features and condition of all similar homes in both your neighborhood and other similar ones which have sold in recent months. It is also important to be familiar with the terms of each potential sale. Terms are often as important as price in today’s market.

Do they set themselves apart from the others by offering innovative marketing plans to sell your home fast and for top dollar?

Will they set up an aggressive marketing program to ensure your home is exposed to hundreds of qualified buyers? How much money does this agent spend in advertising the homes s/he lists versus other agents. In what media do they advertise, (newspaper, magazine, TV. etc.) Do they use a 24 hour hotline, “For Sale” signs, lock boxes, a Tour of Homes program, and Talking House signs and transmitters? What does this agent know about the effectiveness of one medium over the other?

Cooling Your Home Naturally

Keeping cool indoors when it is hot outdoors is a problem. The sun beating down on our homes causes indoor temperatures to rise to uncomfortable levels. Air conditioning provides some relief. But the initial costs of installing an air conditioner and the electricity costs to run it can be high. In addition, conventional air conditioners use refrigerants made of chlorine compounds, suspected contributors to the depletion of the ozone layer and global warming. But there are alternatives to air conditioning. This information provides some common sense suggestions and low-cost retrofit options to help you “keep your cool”- and save electricity.

Staying Cool

An alternative way to maintain a cool house or reduce air conditioning use is natural (or passive) cooling. Passive cooling uses non-mechanical methods to maintain a comfortable indoor temperature.

The most effective method to cool your home is to keep the heat from building up in the first place. The primary source of heat buildup (i.e., gain) is sunlight absorbed by your house through the roof, walls, and windows. Secondary sources are heat generating appliances in the home and air leakage. Specific methods to prevent heat gain include reflecting heat (i.e., sunlight) away from your house, blocking the heat, removing built up heat, and reducing or eliminating heat generating sources in your home.

Reflecting Heat Away

The most effective method to cool your home is to keep the heat from building up in the first place. Dull, dark colored home exteriors absorb 70% to 90% of the radiant energy from the sun that strikes the home’s surfaces. Some of this absorbed energy is then transferred into your home by way of conduction, resulting in heat gain. In contrast, light colored surfaces effectively reflect most of the heat away from your home.

Installing a radiant barrier

Radiant barriers are easy to install. It does not matter which way the shiny surface faces – up or down. But you must install it on the underside of your roof – not horizontally over the ceiling, and the barrier must face an airspace.

For your own comfort while in the attic, install the radiant barrier on a cool, cloudy day. Use plywood walk boards or wooden planks over the ceiling joists for support. Caution: Do not step between the ceiling joists, or you may fall through the ceiling.

Staple the foil to the bottom or side of the rafters, draping it from rafter to rafter. Do not worry about a tight fit or small tears in the fabric; radiant transfer is not affected by air movement. The staples should be no more than 2 to 3 inches (5 to 8 centimeters) apart to prevent air circulation from loosening or detaching the radiant barrier. Use a caulking gun to apply a thin bead of construction adhesive to the rafters along the seams of the foil barrier. This will make the installation permanent.

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Tips on Selecting a Contractor For Home Improvement

Home repairs can cost thousands of dollars and are the subject of frequent complaints.  Here is a list of things to consider when selecting a contractor:

1. Get recommendations and references. Talk to friends, family and other people for whom the contractor has done similar work.
2. Get at least three written estimates from contractors who have come to your home to evaluate what needs to be done. Be sure the estimates are based on the same work so that you can make meaningful comparisons.
3. Make sure the contractor meets licensing and registration requirements with your local consumer agency. Some areas require licensees to pass tests for competency and scrutinize licensees for financial solvency. They may also have a fund to cover some financial losses that result from problems with licensed contractors.
4. Check to see if local laws limit the amount by which the final bill can exceed the estimate, unless you have approved the increase.
5. Check contractor complaint records with the Better Business Bureau or similar agency.
6. Get the names of suppliers and ask if the contractor makes timely payments.
7. Contact your local building inspection department to check for permit and inspection requirements. Be wary if the contractor asks you to get the permit. It could mean the firm is not licensed.
8. Be sure your contractor has the required personal liability, property damage and worker’s compensation insurance for his/her workers and subcontractors. Also check with your insurance company to find out if you are covered for any injury or damage that might occur.
9. Insist on a complete written contract. Know exactly what work will be done, the quality of materials that will be used, warranties, timetables, the names of any subcontractors, the total price of the job, and the schedule of payments.
10. Try to limit your down payment. Local law may specify that only a certain percentage of the total cost may be made as a down payment.
11. Understand your payment options. Compare the cost of getting your own loan versus contractor financing.
12. Don’t make final payment or sign an affidavit of final release until you are satisfied with the work and know that subcontractors and suppliers have been paid. Local lien laws may allow unpaid subcontractors and/or unpaid suppliers to attach your home.
13. Pay by credit card when you can. This may allow you the right to withhold payment to the credit card company until problems are corrected.
14. Be especially cautious if the contractor:

• comes door-to-door or seeks you out;
• just happens to have material left over from a recent job;
• tells you your job will be a “demonstration”;
• offers you discounts for finding other customers;
• quotes a price that’s out of line with other estimates;
• pressures you for an immediate decision;
• offers exceptionally long guarantees;
• can only be reached by leaving messages with an answering service;
• drives an unmarked van or has out-of-area plates on his/her vehicles; or
• asks you to pay for the entire job up front.